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Helping Business Messaging to Become a $200 Billion Industry

Industry-first perspective

Expert market insight

Unrivalled & accurate data

Helping business messaging to become a $200 billion industry

Industry-first perspective

Expert team

Unrivalled & accurate data

Conversational data

Access the data you need, 24/7

Whether you’re in meetings, presenting at industry events, or pitching to clients, the Messageverse app puts trusted messaging intelligence directly at your fingertips instantly.

Conversational data

Get the app: talk to our data 24/7

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Access the industry’s leading data

RCS for Business

Access messaging intelligence covering 200 markets and 3 million+ data points, including traffic, pricing, use cases and operator developments.

Track market developments, adoption, migration from A2P SMS, Google developments and AI-driven opportunities.

WhatsApp Data

Track the growth of WhatsApp Business messaging across 200 markets, with over 3 million data points covering traffic, spend, use cases and market developments.

Monitor adoption, migration from A2P SMS, pricing, and regulation, alongside the latest market developments.

SMS Data

Access 15 million+ data points covering traffic and spend across 200 markets, with forecasts through 2029.

Explore market trends, operator performance, lost traffic to alternative channels, enterprise-level data and regulatory developments.

CPaaS Data

Track the evolution of CPaaS across key markets, with data covering traffic, spend, market trends and competitive developments.

Understand how the market is changing and where new opportunities are emerging across business messaging.

Free white paper:

Global A2P SMS

Examine the key trends shaping the industry over the next five years.

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Free white paper

RCS for Business Messaging

Explore key trends, regional benchmarks and strategic challenges.

Free white paper

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Free white paper

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Why guess when you can know?

Without good data, you’re just another person with an opinion. Our business messaging data is the best available, enabling you to make the right decisions at the right time. Buy our data as a subscription, pay-as-you-go, or bespoke research or consultancy.

As seen on TV (and elsewhere)

If our name is familiar, that’s because we’re the go-to messaging experts for leading media including BBC, CNBC and the FT. We’re also the official research partner of the Mobile Ecosystem Forum and keynote presenters at global messaging events.

“Tell me you’re good without saying it…”

We supply business messaging intelligence to industry leaders in various sectors and our forecasts shape the messaging strategies of some of the world’s biggest brands. See who we work with already, and how we can add value to your messaging strategy.

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FAQs

How does Mobilesquared carry out research into the business messaging market?2025-01-12T13:49:04+00:00

We conduct in-depth business messaging market research, interviewing around 300 companies annually across the messaging ecosystem. We also run surveys on key topics and collaborate with mobile operators who share anonymised mobile insight data.

Our work with key trade bodies and industry forums keeps us ahead of developments. Combining diverse source insights with annual findings over the last ten years has led to the Messageverse—a data universe of over 70 million data points that our customers can access freely.

Which countries does Mobilesquared research cover?2025-01-12T13:45:58+00:00

Our research spans 200 countries worldwide, providing forecast and actual data for each country.

Which messaging channels does Mobilesquared research cover?2025-01-12T13:38:56+00:00

We publish market analyst and data reports on A2P SMS, WhatsApp, CPaaS, RCS/RBM, and data soley for Facebook and Viber. Our messaging market reports cover topics like AIT, OTP, and A2P SMS fraud. View examples of our reports here.

How can I buy your research?2025-01-12T13:37:03+00:00

Access our research through an annual subscription for in-depth intelligence by channel, as a snapshot country-specific data report, or as bespoke intelligence, like whitepapers or workshops.

Trusted by industry leaders

underpinning our status as the world’s leading provider of business messaging intelligence

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Google logo.
infobip logo.
pwc logo.
Haud mobile messaging market
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Meta logo.
Orange logo.
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