12-month RCS subscription services provides access to over 3 million searchable and downloadable datapoints, across 3 core datasets (each covering 200 countries);
RCS Business Messaging traffic & spend
RCS Business Messaging traffic & spend split out by MNO
RBM traffic & spend is split out by:
- Traffic type – A2P / P2A / conversations
- Category – conversational service (customer care) & conversational commerce
- Use case – authentication, marketing, services & utility
- Use case split out by sector: Automotive / Broadcasters / Charity / Education / Enterprise software / Finance / Gambling / Healthcare / Internet streaming / Leisure & entertainment / Public services / Restaurants & fast-food / Retail & eCommerce / Social media & chat / Telecoms / Transport & logistics / Travel & tourism / Utilities / Other
- AI insights on RBM market data
Spend
Our spend data is based on our traffic data, and follows the same splits as above. To achieve spend figures for each market, we apply the relevant RBM domestic rates and international rates per market (where applicable), with aggregator mark-ups based on our ongoing market research. We also split out spend by value chain, by Google, mobile operators, and aggregators.
Additional data
To provide you with the total mobile view, additional data includes:
RCS user data per market split by: total unique mobile users (UMUs) / total mobile subscriptions / total RCS users / RCS Business opt-in users by market vertical / total users split out by device type: smartphone by OS/non-smartphone, businesses using WhatsApp.
Markets covered: Top 200 global markets individually, including top 30 markets by spend; Afghanistan / Argentina / Australia / Bangladesh / Brazil / Canada / China / Egypt / Ethiopia / France / Germany / India / Indonesia / Italy / Mexico / Netherlands / Nigeria / Pakistan / Philippines / Russia / Saudi Arabia / Spain / Sri Lanka / Taiwan / Uganda / Ukraine / United Kingdom / USA / Uzbekistan / Vietnam
Report includes: Market Overview / Market Analysis / Market forecasts: Traffic / Market Forecasts: Spend – Total View / Market Forecasts: Spend – Value Chain / traffic & spend by region, latest launch markets, latest rollout of Apple per market, regulatory developments impacting RCS.
Additional ad hoc reports will cover key market developments, use case analysis, reports by sector, and so on.
Companies researched: In 2024/25, when updating our messaging data we received data and insight from >320 companies, including: 160 mobile operators and 150 aggregators, CSPs, vendors, hub providers, interconnect providers, regulators, firewall providers, and independent consultants. Companies that have helped our research, include:
A1 Slovenija / A1 Telekom Austria / 2Mobile / Adaptive Mobile / Aegis Mobile / Afghan Wireless / AI Cross / Alchemy / Anam / Andorra Telecom / Apprentice Valley / Arelion / AT&T / Bandwidth / Beep / Bell Mobility / Bharti AirTel / BH Telecom / BICS / Bouygues Telecom / BT/EE / Bulk SMS / Cequens / Cheetah Mobile / China Mobile International / China Telecom Global / Cisco / Claro Dominicana / Comcom / Commify / Comviva / de / Deutsche Telekom / Direqt / Enabld / Eir / Ethio Group / Ethio Telecom / Etisalat / Fonix Mobile / Global Point / GMS / Go4Mobility / Google / GTC / GTS / Gupshup / Haud / Hrvatski Telekom / Hutchison Drei Austria / Hutchison Group / iBasis / iConectiv / Infobip / Interop Technologies / iTouch Messaging / Kaleyra / Karix / Lanck Telecom / Libyana / LINK Mobility / LivePerson / m360 / Mavenir / MEF / MegaFon / Melita / MessageBird / Messagio / Meta / Millicom / Mitto / MMDSmart / MobiFone Telecommunication Corp. / Mobileum / Mobivity / Modica Group / Monty Mobile / Movitext / MTN / MTN Global Connect / MTN Irancell / MTN Nigeria / Neustar / Nova Iceland / Nuevatel PCS de Bolivia / O2 / Oi / OmanTel / Ooredoo / Openmind / Orange / Out There Media / Oxygen8 / Panacea Mobile / PCCW Global / Phronesis / PolkomTel / Quiubas Mobile / RD Com / RealNetworks / Reliance Communication / Route Mobile / Salesforce / Samsung / SFR / Sinch / SMS Highway / Softbank / Somos / Soprano / STC / Summit Tech / Sunrise / Swisscom / Synchronoss / Syniverse / Tatango / Tanla / Tata / Telecom Italia / Telefonica Group / Telefónica Móviles España / Telekom Slovenije / Telenor / Telesign / Telia / Telia Carrier / Telnyx / TelQ Telecom / Thales / Three / Three Ireland / TikTok / TI Sparkle / T-Mobile / T-Mobile US / Tomia Global / True Corporation / Tunisie Telecom / Turk Telekom International / Twilio / TWW / Tyntec / Uganda Telecom / Unifonic / Unitel / UnoTelos / US Cellular / Verizon / Viber / Vietnam posts and telecommunications group / VimpelCom / Vodafone / Vonage / Vovitel Communications / Vox / Wavecrest / Wavy / WhatsApp / WIND / WMC Global / XConnect / Zain / Zain Kuwait
