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SMS engagement rates dropping but still smash performance of other channels
Author: Nick Lane, Chief Insight Analyst & Founder Back in 2010 we released a white paper called “Conversational Advertising” in which[Read More]
How Does WhatsApp Business Work?
WhatsApp business works in the same manner of the standard version of WhatsApp, which has over 2.5 billion active users, however[Read More]
Does RCS deliver ROI? We have some answers
It's no easy task to follow the likes of Alastair Campbell, political strategist and communicator extraordinaire, but our Chief Insight Analyst[Read More]
CPaaS Examples And How It Can Improve Customer Service
Communications Platform as a Service, or CPaaS, is one of the fastest growing communication industries. Mobilesquared’s research indicates that CPaaS could have[Read More]
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